Retailers Pin Hopes on Christmas

Posted: October 19, 2012 in Uncategorized

See on Scoop.itBuzz on Bizz

With retailers ringing up unusually high sales using Pinterest—arguably the year’s biggest digital-platform sensation—marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a virtual Pinterest Christmas tree.
“We will post a sharable, interactive gift guide and offer how-to videos and tutorials for looks to help [customers be] party ready,” said Bridget Dolan, Sephora’s vp, digital media. “Pinterest has great potential for the holidays.”
Sephora counts 64,000 followers on Pinterest, a sizable audience for any brand on the young platform—but still not much in terms of social media scale.

 

By: Christopher Heine: http://twitter.com/Chris_Heine

Read more: http://bit.ly/T0BF60

 

See on www.adweek.com

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