Transmedia Storytelling From Lego: A World Without Limits

Posted: August 19, 2012 in Uncategorized

See on Scoop.itBuzz on Bizz

Omar Kattan: “Lego understood very early on that they’re not in the toy business, but instead, the imagination business. As a result of this, Lego brought their bricks to life through the magical power of story told through multiple platforms.”

See on www.brandstories.net

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