The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention.
“What gets measured gets managed” is a popular Peter Drucker quote. It’s been reused and modified to include such wonderful wisdom as:
** You can’t manage what you don’t measure
** What can be measured can be managed
** If it isn’t measured, it can’t be managed
(sigh) Yes, Originality ‘R Us…
See on level343.com