Measuring Metrics Walkthrough: KPIs, Benchmarks and Analytics

Posted: July 29, 2012 in Uncategorized

See on Scoop.itBuzz on Bizz

The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention.


“What gets measured gets managed” is a popular Peter Drucker quote. It’s been reused and modified to include such wonderful wisdom as:


** You can’t manage what you don’t measure
** What can be measured can be managed
** If it isn’t measured, it can’t be managed


(sigh) Yes, Originality ‘R Us…

See on


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