Archive for July, 2012

See on Scoop.itBuzz on Bizz

The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention.

 

“What gets measured gets managed” is a popular Peter Drucker quote. It’s been reused and modified to include such wonderful wisdom as:

 

** You can’t manage what you don’t measure
** What can be measured can be managed
** If it isn’t measured, it can’t be managed

 

(sigh) Yes, Originality ‘R Us…

See on level343.com

See on Scoop.itSocial Media | Apps & Tools

A McKinsey & Company Technology & Innovation article.

A McKinsey & Company Technology & Innovation article. In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information…..

See on www.mckinsey.com

See on Scoop.itBuzz on Bizz

By Nate Elliott Nate Elliott is Vice President & Principal Analyst at Forrester Research, serving Interactive Marketing professionals. Follow him on Twitter @nate_elliott.

See on www.forbes.com

See on Scoop.itBuzz on Bizz

By Nate Elliott Nate Elliott is Vice President & Principal Analyst at Forrester Research, serving Interactive Marketing professionals. Follow him on Twitter @nate_elliott.

See on www.forbes.com

See on Scoop.itSocial Media | Apps & Tools

Wall Street JournalSocial Media Bubble: Investors See More Signs That It’s PoppingHuffington PostSAN FRANCISCO (Reuters) – Social media companies, once hailed by their Silicon Valley boosters as world-changing businesses with limitless potential,…

See on www.huffingtonpost.com

See on Scoop.itSocial Media | Apps & Tools

Turn things around Mark!

See on www.flexmind.nl

See on Scoop.itBuzz on Bizz

Social media is now a $16.9 billion global business, according to Gartner.

See on mashable.com