Measuring Metrics Walkthrough: KPIs, Benchmarks and Analytics

Posted: July 29, 2012 in Uncategorized

See on Scoop.itBuzz on Bizz

The last two weeks we’ve been discussing the standard business funnel of Awareness, Acquisition, Engagement, Conversion and Retention.

 

“What gets measured gets managed” is a popular Peter Drucker quote. It’s been reused and modified to include such wonderful wisdom as:

 

** You can’t manage what you don’t measure
** What can be measured can be managed
** If it isn’t measured, it can’t be managed

 

(sigh) Yes, Originality ‘R Us…

See on level343.com

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s